RESEARCH METHODS
Quantitative methods
The quantitative methods applied to professionally drawn samplings of different target groups allow you to carry out a wide range of real-state measurements and trends that will guide you in making the most effective decisions.
Through these methods you can identify: potential or actual clients; audiences, visitors; degree of satisfaction, support and loyalty; interest in products, campaigns and shows. You can evaluate the effectiveness of certain impacts, track trends, monitor policies and promotional campaigns, forecast future behavior and development.
What we can offer you:
- Ad Hoc research – with a one-time, unique design;
- Periodical research (Tracking) – with the same design and certain repeatability over time in order to track trends in the changes;
- Continuous research – studies that are carried out in the same design without interruption in time.
WHAT WE OFFER:
Direct standardized interview (PAPI – Pen and Paper Interview)
- Suitable for reaching the widest range of representative population samples across the country or specific regions;
- The questionnaire is filled in by trained interviewers;
- Ability to test any kind of printed material and concepts;
- Control over the realization of interviews;
- Control over the sampling execution.
Direct standardized telephone interview (CATI – Computer Assisted Telephone Interview)
- Appropriate for making express, short-term studies across a variety of target groups;
- The questionnaire is filled in with the use of a computer;
- The questionnaire is filled in by trained interviewers;
- Control over the realization of interviews;
- Control over the sampling execution.
Standardized online interview (СAWI – Computer Assisted Web Interview)
- Appropriate for conducting surveys among specific target groups;
- Appropriate for conducting surveys on sensitive topics;
- The questionnaire is filled in by the respondent online;
- Ability to test all concepts, printed, audio and video materials;
- Constant data updates;
- Control over the sampling execution.