Information that provides an in-depth understanding of the society we live in.

Public opinion and attitudes research tailored to our customers’ needs. Our in-depth expertise in trends among all spheres of society adds extra value to our projects.

Research Center Trend offers thorough analyses of people’s attitudes towards public services – their level of awareness, degree of satisfaction, areas of criticism and conflict points.

Nowadays, the social responsibility of governments, local authorities and companies has a major impact on the public’s support and trust these institutions. Society’s increasing sensitivity to issues can attract thousands to support a cause, but it can also stir serious social conflicts.

Research Center Trend uses quantitative and qualitative methodology to help customers segment their specific target groups. This helps to establish the initial attitude towards a campaign and track its effectiveness. Research of this kind is valuable to institutions, companies and organizations in their strategic planning and helps inform and engage the audience in their initiatives.